This time last month, I was in Atlanta, Georgia for the Young Leaders Conference (YLC) and the Pentecostal Assemblies of the World (PAW) Summer Convention. While the conferences served two different purposes--one was to equip me with tools to thrive in ministry, media, and the marketplace and the other was to build camaraderie within my faith--this blog post is not about the conferences. Instead, this blog post is to share how/why attending conferences (in general) can work well for your writing business.
In a nutshell, attending conferences allows you to meet new people and build your network. They are a great boost to your business because:
1. You Can Strengthen Your Elevator Pitch
Typically, conference attendees ask what your business is about and for you to tell them a little bit about yourself and what do you do? As a business owner, this is your practice to fill out the attendees...see if they're interested in what you have to say. It's like an elevator pitch competition. I have a couple of elevator pitches, and I try them out depending on how the conversation leads. For example, if I meet someone that says they've just written a book and need editing, I massage my pitch and gear it more toward my editing services. While I'm multi-passionate (most business owners are), I choose one thing to talk about and pitch myself according to the need of my conversation buddy. You can still be a copywriter, author, and publisher, even if you tailor your elevator pitch dependent upon the service needed. It may make you a more diverse business owner. Nobody wants to hear 57 titles at one time, people want to hear/know how you can help them specifically.Read More